Strategic Overview
B2B Growth Marketing Manager – Industrial/SaaS at AssetWatch is a marketing opportunity centered on the specialist responsibilities and outcomes described in the employer's listing.
The published role emphasizes work such as Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue Own campaign execution end-to-end, including building and launching campaigns in HubSpot.
The role is listed for United States with remote working arrangement, giving candidates the practical context needed to assess fit before applying. Relevant signals in the listing include Marketing & Sales, Director.
Key information at a glance
About This Role
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the…
We're looking for a B2B Growth Marketing Manager – Industrial/SaaS who wakes up thinking about pipeline. In this role, you'll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue; building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens:…
This isn't your typical enterprise SaaS role. AssetWatch sells into the manufacturing plant floor - maintenance managers, reliability engineers, plant managers, and operations leaders who aren't scrolling LinkedIn between meetings. Reaching them requires a dual playbook: account-based tactics for executive buyers, and channel-agnostic creative for the plant-level practitioners who champion the technology.
Key Responsibilities & Objectives
- Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
- Own campaign execution end-to-end, including building and launching campaigns in HubSpot
- Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
- Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
Required Qualifications & Candidate Blueprint
- Hands-on experience executing campaigns in HubSpot (or similar MAP)
- Strong understanding of pipeline generation and SaaS funnel metrics
- Ability to manage both strategy and execution in a fast-paced environment
Salary & Benefits
Published compensation: USD 100,000 – 121,000 / yearly
- Competitive compensation package including stock options
- Comprehensive benefits including retirement plan match
- Unlimited PTO
Salary Benchmark
This role’s published compensation is compared with current employer-disclosed salary ranges for the same role in the same currency.
Benchmark uses active employer job postings in our database and excludes this listing. It is not a third-party salary estimate, and currencies are not converted.
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
We're looking for a B2B Growth Marketing Manager – Industrial/SaaS who wakes up thinking about pipeline. In this role, you'll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue; building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster.
This isn't your typical enterprise SaaS role. AssetWatch sells into the manufacturing plant floor - maintenance managers, reliability engineers, plant managers, and operations leaders who aren't scrolling LinkedIn between meetings. Reaching them requires a dual playbook: account-based tactics for executive buyers, and channel-agnostic creative for the plant-level practitioners who champion the technology.
This role blends campaign strategy, cross-functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You'll be managing multiple campaigns and stakeholders simultaneously, and the throughline that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline.
What You’ll Do:
Campaign Strategy & Execution
- Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
- Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
- Own campaign execution end-to-end, including building and launching campaigns in HubSpot
Marketing Automation & Campaign Operations
- Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
- Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
- Manage campaign workflows and triggers to support lead generation and nurture efforts
- Ensure campaigns are properly tracked, tagged, and attributed
Cross-Functional Alignment
- Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
- Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
- Support sales with campaign insights, follow-up strategies, and enablement materials
Performance & Optimization
- Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
- Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
- Build and maintain campaign reporting dashboards in HubSpot
Data & Compliance
- Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
- Maintain clean campaign data and proper attribution tracking
Qualifications
- 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
- Hands-on experience executing campaigns in HubSpot (or similar MAP)
- Strong understanding of pipeline generation and SaaS funnel metrics
- Experience working with Salesforce CRMand marketing-sales alignment
- Ability to manage both strategy and execution in a fast-paced environment
What Success Looks Like
- Campaigns consistently generate qualified pipeline and revenue
- Seamless execution from strategy → build → launch → optimization
- Strong alignment between marketing campaigns and sales outcomes
- Clear, reliable campaign reporting and attribution
#LI-REMOTE
The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.
The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.
AssetWatch Salary Range (US)
$100,000—$121,000 USD
What We Offer:
AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact every day
- Work with a dynamic and growing team
- Unlimited PTO
We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This marketing opening is a useful opportunity for candidates whose experience matches Marketing & Sales, Director. Its strongest career signal is the scope of the work itself — particularly Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue — rather than a generic title alone.
Resume & Application Strategy
For the application, mirror the employer's language where it truthfully matches your background: foreground Marketing & Sales, Director, quantify outcomes from comparable work, and place the most relevant experience near the top of the resume. If the listing specifies tools, platforms, leadership scope, or domain experience, use those exact terms in context instead of presenting an unrelated keyword list.
We organize source-provided information into this independent job-seeker overview. Compensation is shown only when the source provides it; the official listing remains the authority for current requirements and application instructions.