Strategic Overview
Business Development Manager - Home Care at A Place For Mom is defined by the responsibilities and candidate requirements in the employer's listing.
The published role emphasizes work such as Manage multiple geographical markets with a targeted list of high potential home care agencies to sign in each market, including cold calling and prospecting.
The role is listed for United States with a remote working arrangement, giving candidates the practical context needed to assess fit before applying.
Key information at a glance
About This Role
The Home Care Business Development Executives (known as Home Care Acquisition Managers internally) are responsible for signing strategic, high value home care agencies into the A Place for Mom network. The position is key to our success by ensuring that we have the right home care agencies in each market to handle all of our referral needs.
The HCAM must reach out to their target portfolio of home care agencies and present a personalized sales presentation on the immediate value that APFM can bring to their agency. The HCAM may need to work with other departments to drive success – most frequently our Onboarding Specialists, Success Managers and Care Advisors.
Key Responsibilities & Objectives
- Manage multiple geographical markets with a targeted list of high potential home care agencies to sign in each market, including cold calling and prospecting.
- Educate potential agencies on A Place for Mom’s value, and set expectations for their experience with A Place for Mom and our referral programs.
- Sign on new agencies that meet A Place for Mom’s customer qualifications and regulatory requirements, managing the full sales cycle and closing deals.
- Meet or exceed weekly Key Performance Indicators and monthly sales targets.
- Ensure the success of our new home care agencies by collecting all the information required to complete the signed agreement and transition the new agency to our onboarding team.
- Maintain detailed notes and document all sales activity in our CRM.
- Keep in excellent communication with the Manager of Home Care Acquisitions and prepare reports of weekly accomplishments and achievement of goals.
- Occasional travel may be required.
Required Qualifications & Candidate Blueprint
- 2+ years of sales experience preferred, with a strong background in business development and outbound sales.
- Hunter mentality with proven success in cold calling, prospecting, and closing.
- Highly organized and able to prioritize multiple responsibilities, while meeting or exceeding expectations and sales targets.
- A personal sense of urgency and ability to overcome obstacles.
- Excellent communication and presentation skills.
- Able to properly and accurately enter data into CRM tools.
- Excellent customer service skills.
- Ability to deliver results while working in a fast-paced environment.
- Comfortable with data tracking, analysis and CRM tools.
- Strong computer skills necessary, including Microsoft and Google suites.
Salary & Benefits
Published compensation: USD 82,500 – 82,500 / yearly
- Base Salary: $50,000 ($24.04 an hour)
- On Target Earnings: $82,500 ($32,500 variable bonus - Uncapped )
- Benefits: 401(k) plus match
- Dental insurance
- Health insurance
- Vision Insurance
Salary Benchmark
This role’s published compensation is compared with active employer-disclosed ranges for the same role, in the same currency and pay period.
Benchmark uses active employer job postings in our database, excludes this listing, and matches the currency and pay period. It is not a third-party salary estimate; currencies are not converted.
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
The Home Care Business Development Executives (known as Home Care Acquisition Managers internally) are responsible for signing strategic, high value home care agencies into the A Place for Mom network. The position is key to our success by ensuring that we have the right home care agencies in each market to handle all of our referral needs.
The HCAM must reach out to their target portfolio of home care agencies and present a personalized sales presentation on the immediate value that APFM can bring to their agency. The HCAM may need to work with other departments to drive success – most frequently our Onboarding Specialists, Success Managers and Care Advisors.
What you will do:
Manage multiple geographical markets with a targeted list of high potential home care agencies to sign in each market, including cold calling and prospecting.
Educate potential agencies on A Place for Mom’s value, and set expectations for their experience with A Place for Mom and our referral programs.
Sign on new agencies that meet A Place for Mom’s customer qualifications and regulatory requirements, managing the full sales cycle and closing deals.
Meet or exceed weekly Key Performance Indicators and monthly sales targets.
Ensure the success of our new home care agencies by collecting all the information required to complete the signed agreement and transition the new agency to our onboarding team.
Maintain detailed notes and document all sales activity in our CRM.
Keep in excellent communication with the Manager of Home Care Acquisitions and prepare reports of weekly accomplishments and achievement of goals.
Occasional travel may be required.
Qualifications:
2+ years of sales experience preferred, with a strong background in business development and outbound sales.
Hunter mentality with proven success in cold calling, prospecting, and closing.
Highly organized and able to prioritize multiple responsibilities, while meeting or exceeding expectations and sales targets.
A personal sense of urgency and ability to overcome obstacles.
Excellent communication and presentation skills.
Able to properly and accurately enter data into CRM tools.
Excellent customer service skills.
Ability to deliver results while working in a fast-paced environment.
Comfortable with data tracking, analysis and CRM tools.
Strong computer skills necessary, including Microsoft and Google suites.
Education Requirements:
Bachelor’s degree preferred
Compensation:
Base Salary: $50,000 ($24.04 an hour)
On Target Earnings: $82,500 ($32,500 variable bonus - Uncapped)
Benefits:
401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off
#LI-TF1
About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
Win The Right Way: We see organizational integrity as the foundation for how we operate.
Embrace Change: We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit .
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This opening may suit candidates who can demonstrate experience relevant to the employer's published requirements. Its strongest career signal is the scope of the work itself — particularly Manage multiple geographical markets with a targeted list of high potential home care agencies to sign in each market, including cold calling and prospecting. — rather than a generic title alone.
Resume & Application Strategy
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