Strategic Overview
Earn Operation BD (Onchain Direction) at Binance is defined by the responsibilities and candidate requirements in the employer's listing.
The published role emphasizes work such as Product and Business Opportunity Identification. Apply strong wealth management business thinking and product thinking to proactively identify suitable on-chain tokenized traditional finance products and DeFi projects based on user needs.
The role is listed for Hong Kong with a remote working arrangement, giving candidates the practical context needed to assess fit before applying.
Key information at a glance
About This Role
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Key Responsibilities & Objectives
- Product and Business Opportunity Identification. Apply strong wealth management business thinking and product thinking to proactively identify suitable on-chain tokenized traditional finance products and DeFi projects based on user needs.
- Partnership Opportunity Management. Take ownership of internal business collaboration opportunities, and follow through on project evaluation, product assessment, and optimisation discussions with external partners in accordance with internal risk management principles.
- Cross-functional Coordination and Campaign Execution. Collaborate closely with internal product operations and campaign operations teams to plan and execute user growth and engagement initiatives related to Earn products and partnerships.
Required Qualifications & Candidate Blueprint
- Traditional Finance Background. Solid background in traditional finance, with strong familiarity with yield sources and yield strategies across traditional financial assets, such as bonds, funds, equities, commodities, and foreign exchange.
- On-chain DeFi Experience. Hands-on experience with on-chain DeFi products, with deep understanding of products such as Lending, Staking, Liquidity Provision (LP), and RWA Vaults.
- Business Development Capability. Strong business development and partnership skills, with the ability to proactively identify and drive internal and external collaboration opportunities, and work closely with the operations team to execute related campaigns and initiatives.
- AI and Data-Driven Analysis. Proficient in using AI tools for product analysis, operational performance reviews, and campaign effectiveness evaluation. Able to proactively identify gaps or blind spots in team execution through a data-driven approach.
- Bilingual Communication Skills. Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
- Shape the future of finance
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
Salary & Benefits
The available source data does not publish a numerical salary range for this opening. We do not estimate or substitute third-party figures.
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Responsibilities
- Product and Business Opportunity Identification. Apply strong wealth management business thinking and product thinking to proactively identify suitable on-chain tokenized traditional finance products and DeFi projects based on user needs. Work closely with internal teams to integrate these opportunities into the existing product ecosystem in alignment with risk control requirements.
- Partnership Opportunity Management. Take ownership of internal business collaboration opportunities, and follow through on project evaluation, product assessment, and optimisation discussions with external partners in accordance with internal risk management principles.
- Cross-functional Coordination and Campaign Execution. Collaborate closely with internal product operations and campaign operations teams to plan and execute user growth and engagement initiatives related to Earn products and partnerships.
Requirements
- Traditional Finance Background. Solid background in traditional finance, with strong familiarity with yield sources and yield strategies across traditional financial assets, such as bonds, funds, equities, commodities, and foreign exchange.
- On-chain DeFi Experience. Hands-on experience with on-chain DeFi products, with deep understanding of products such as Lending, Staking, Liquidity Provision (LP), and RWA Vaults. Able to understand underlying yield mechanisms and risk structures, and conduct an initial assessment of how on-chain products fit into the existing product ecosystem.
- Business Development Capability. Strong business development and partnership skills, with the ability to proactively identify and drive internal and external collaboration opportunities, and work closely with the operations team to execute related campaigns and initiatives.
- AI and Data-Driven Analysis. Proficient in using AI tools for product analysis, operational performance reviews, and campaign effectiveness evaluation. Able to proactively identify gaps or blind spots in team execution through a data-driven approach.
- Bilingual Communication Skills. Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
Why Binance
- Shape the future of finance
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This opening may suit candidates who can demonstrate experience relevant to the employer's published requirements. Its strongest career signal is the scope of the work itself — particularly Product and Business Opportunity Identification. Apply strong wealth management business thinking and product thinking to proactively identify suitable on-chain tokenized traditional finance products and DeFi projects based on user needs. — rather than a generic title alone.
Resume & Application Strategy
For the application, connect specific examples from your experience to the responsibilities and qualifications in the employer's description. Quantify outcomes from comparable work, and place the most relevant evidence near the top of the resume. When the employer explicitly names tools, platforms, leadership scope, or domain experience, use those source terms accurately and in context.
We organize source-provided information into this independent job-seeker overview. Compensation is shown only when the source provides it; the official listing remains the authority for current requirements and application instructions.