Strategic Overview
Lead Brand Designer at ClickUp is a creative opportunity centered on the specialist responsibilities and outcomes described in the employer's listing.
The published role emphasizes work such as Own, maintain, and evolve ClickUp's brand design system (tokens, components, patterns, guidelines), continuously elevating the aesthetic bar as the brand grows Create and maintain design system documentation, templates, component libraries, and….
The role is listed for United States with remote working arrangement, giving candidates the practical context needed to assess fit before applying. Relevant signals in the listing include Creative & Design, Senior.
Key information at a glance
About This Role
At ClickUp, we're building the future of work: the first truly converged AI workspace unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI. We are an AI-native company. Every team member is expected to leverage AI daily, and we evaluate AI fluency as part of our hiring process. Join us and help redefine what's possible.
Summary: You're the single point of excellence for ClickUp's visual brand. You set the standard and ensure every touchpoint (from landing pages to social to product marketing assets) feels cohesive and world-class. But here's what makes this different: you're building a design system that AI tools and non-designers can produce bar-raising creatives on their own with your infrastructure. You build the guardrails that…
Responsibilities:
Key Responsibilities & Objectives
- Own, maintain, and evolve ClickUp's brand design system (tokens, components, patterns, guidelines), continuously elevating the aesthetic bar as the brand grows
- Create and maintain design system documentation, templates, component libraries, and automation-friendly asset packages that enable others to produce on-brand work without design support
- Design and ship high-volume web assets (landing pages, campaign pages, feature announcements) alongside high-impact brand moments like launches and keynotes
- Audit and rebuild the brand design system from incomplete foundations, establishing documentation and structure where little currently exists
Required Qualifications & Candidate Blueprint
- Actively uses AI design tools (Midjourney, Firefly, Claude Design, Figma AI, etc.) and AI-assisted coding tools (Cursor, Claude Code, or similar) in their current workflow, with light familiarity with GitHub.
Salary & Benefits
Published compensation: USD 110,000 – 169,000 / yearly
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
At ClickUp, we're building the future of work: the first truly converged AI workspace unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI. We are an AI-native company. Every team member is expected to leverage AI daily, and we evaluate AI fluency as part of our hiring process. Join us and help redefine what's possible.
Summary: You're the single point of excellence for ClickUp's visual brand. You set the standard and ensure every touchpoint (from landing pages to social to product marketing assets) feels cohesive and world-class. But here's what makes this different: you're building a design system that AI tools and non-designers can produce bar-raising creatives on their own with your infrastructure. You build the guardrails that make everyone else excellent and ensure the company is never bottlenecked by design.
Responsibilities:
Own, maintain, and evolve ClickUp's brand design system (tokens, components, patterns, guidelines), continuously elevating the aesthetic bar as the brand grows
Serve as quality gatekeeper: review and approve brand-facing creative produced by AI tools, vibe-coded outputs, and external agencies
Create and maintain design system documentation, templates, component libraries, and automation-friendly asset packages that enable others to produce on-brand work without design support
Design and ship high-volume web assets (landing pages, campaign pages, feature announcements) alongside high-impact brand moments like launches and keynotes
Audit and rebuild the brand design system from incomplete foundations, establishing documentation and structure where little currently exists
Requirements:
8+ years of brand/visual design experience, with significant time owning or leading a design system
Exceptional portfolio demonstrating mastery of typography, layout, color, motion, and systematic thinking
Actively uses AI design tools (Midjourney, Firefly, Claude Design, Figma AI, etc.) and AI-assisted coding tools (Cursor, Claude Code, or similar) in their current workflow, with light familiarity with GitHub.
Has built or adapted design systems specifically to enable high-quality AI-generated outputs at scale.
Experience building design systems used at scale, including templates, component libraries, and constraints that enable non-designers and AI tools to produce on-brand output consistently
Experience QA'ing and refining AI-generated design outputs; knows where AI breaks down and how to build guardrails
Thrives as the sole designer on a team, making high-quality decisions autonomously with AI and tooling as force multipliers
Equal Opportunity Employer
ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Privacy Notice
ClickUp collects and processes personal data in accordance with applicable data protection laws. You can find further details by viewing our Global Candidate Privacy Notice.
If you are a Philippine Job Applicant, please also see our Philippine Data Privacy Notice for further details.
Visa Sponsorship
Please note we are unable to sponsor or take over sponsorship of an employment visa for roles outside of engineering and product at this time. Sponsorship for engineering and product roles is not guaranteed, but is instead based on the business needs for that specific role at that time. Please reach out to the recruiter with any questions.
Fraud Alert
ClickUp Talent Acquisition will only initiate contact via an @clickup.com email or through our official careers portal on clickup.com. We will never request fees, payments, or sensitive personal information. Please disregard any offers received outside these channels and report them to support@clickup.com.
AI Processing Notice
ClickUp may use artificial intelligence and machine learning technologies to help review and screen candidates' employment applications against role-related criteria. These tools support, but do not replace, human decision‑making. If you have questions or need an accommodation in the recruitment process, please contact us at AskPeople@ClickUp.com.
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This creative opening is a useful opportunity for candidates whose experience matches Creative & Design, Senior. Its strongest career signal is the scope of the work itself — particularly Own, maintain, and evolve ClickUp's brand design system (tokens, components, patterns, guidelines), continuously elevating the aesthetic bar as the brand grows — rather than a generic title alone.
Resume & Application Strategy
For the application, mirror the employer's language where it truthfully matches your background: foreground Creative & Design, Senior, quantify outcomes from comparable work, and place the most relevant experience near the top of the resume. If the listing specifies tools, platforms, leadership scope, or domain experience, use those exact terms in context instead of presenting an unrelated keyword list.
We organize source-provided information into this independent job-seeker overview. Compensation is shown only when the source provides it; the official listing remains the authority for current requirements and application instructions.