Strategic Overview
Meta Creative Strategist — Performance Creative at Oowlish Technology is a video opportunity centered on the specialist responsibilities and outcomes described in the employer's listing.
The published role emphasizes work such as Develop Meta ad concepts, hooks, scripts, angles, and testing ideas Create and iterate performance-focused advertising creatives.
The role is listed for Brazil with remote working arrangement, giving candidates the practical context needed to assess fit before applying. Relevant signals in the listing include Marketing & Sales, Senior.
Key information at a glance
About This Role
Join Our Team
Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.
As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.
Key Responsibilities & Objectives
- Develop Meta ad concepts, hooks, scripts, angles, and testing ideas
- Create and iterate performance-focused advertising creatives
- Build weekly creative testing plans based on campaign performance data
- Analyze winning and underperforming creatives to identify repeatable patterns
Required Qualifications & Candidate Blueprint
- Proven experience developing high-performing Meta advertising creatives
- Strong understanding of direct-response marketing principles
- Experience working in eCommerce environments
Preferred Qualifications
- Food & Beverage
- Consumer Products
- Copywriting experience
Salary & Benefits
The available source data does not publish a numerical salary range for this opening. We do not estimate or substitute third-party figures.
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
Join Our Team
Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.
As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.
We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.
About the role:
We are looking for a highly creative and performance-driven Meta Creative Strategist to lead paid social creative strategy, concept development, creative testing, and content iteration across Meta advertising campaigns.
This role is ideal for someone who understands how creativity directly impacts advertising performance and can transform customer insights, product benefits, ad performance data, and testing results into high-performing concepts that drive growth.
You will work closely with media buyers, content creators, and creative teams to continuously improve creative performance and help scale customer acquisition through innovative and data-driven advertising strategies.
What you will do:
- Develop Meta ad concepts, hooks, scripts, angles, and testing ideas
- Create and iterate performance-focused advertising creatives
- Build weekly creative testing plans based on campaign performance data
- Analyze winning and underperforming creatives to identify repeatable patterns
- Develop UGC briefs, shot lists, and creative direction for content teams
- Recommend creative iterations based on performance signals and testing outcomes
- Maintain a structured testing process across products, offers, audiences, formats, and creative angles
- Collaborate closely with media buyers to improve campaign performance
- Stay current on eCommerce creative trends, UGC formats, and paid social best practices
- Contribute to creative strategy in AI-driven campaign environments
Requirements:
- Proven experience developing high-performing Meta advertising creatives
- Strong understanding of direct-response marketing principles
- Experience working in eCommerce environments
- Strong communication and organizational skills
- Ability to balance brand consistency with performance objectives
- Strong understanding of performance-driven creative strategy
- Experience collaborating with media buying and marketing teams
- Ability to analyze creative performance data and identify optimization opportunities
Must have:
- UGC concepts
- Product-focused creative
- Testimonial creative
- Founder-led content
- Offer-based advertising
- Strong understanding of:
- Hooks
- Angles
- Creative testing
- Messaging strategy
- Direct response marketing
- Experience writing:
- Hooks
- Scripts
- Creative briefs
- Testing hypotheses
- Experience using:
- CapCut
- Photoshop or similar design tools
- Video editing platforms
- Strong understanding of performance metrics, including:
- Thumbstop Rate
- Hold Rate
- CTR
- CPC
- CVR
- CPA
- Experience analyzing creative performance and identifying winning patterns
- Ability to develop and execute structured creative testing programs
Nice to Have:
- CPG
- Food & Beverage
- Outdoor
- Lifestyle
- Consumer Products
- Copywriting experience
- Creator management experience
- Experience working with DTC brands
- Experience collaborating directly with performance marketing teams
- Familiarity with Andromeda and GEM ecosystems
- Experience producing content in-house
Compensation
Additional Information
If you enjoy thinking like a business owner, care deeply about great UX, and know how to turn Shopify into a growth engine, we’d love to hear from you.
Apply and let’s talk.
Benefits & Perks:
Home office;
Competitive compensation based on experience;
Career plans to allow for extensive growth in the company;
International Projects;
Oowlish English Program (Technical and Conversational);
Oowlish Fitness with Total Pass;
Games and Competitions;
You can also apply here:
Website:
LinkedIn:
Instagram:
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This video opening is a useful opportunity for candidates whose experience matches Marketing & Sales, Senior. Its strongest career signal is the scope of the work itself — particularly Develop Meta ad concepts, hooks, scripts, angles, and testing ideas — rather than a generic title alone.
Resume & Application Strategy
For the application, mirror the employer's language where it truthfully matches your background: foreground Marketing & Sales, Senior, quantify outcomes from comparable work, and place the most relevant experience near the top of the resume. If the listing specifies tools, platforms, leadership scope, or domain experience, use those exact terms in context instead of presenting an unrelated keyword list.
We organize source-provided information into this independent job-seeker overview. Compensation is shown only when the source provides it; the official listing remains the authority for current requirements and application instructions.