Strategic Overview
Senior Account Executive - Canvas - BizGov at Instructure is defined by the responsibilities and candidate requirements in the employer's listing.
The published role emphasizes work such as Develop and execute comprehensive sales strategies to achieve and exceed sales quotas.
The role is listed for United States with a remote working arrangement, giving candidates the practical context needed to assess fit before applying.
Key information at a glance
About This Role
At Instructure , we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
Senior Account Executive
Key Responsibilities & Objectives
- Develop and execute comprehensive sales strategies to achieve and exceed sales quotas
- Manage and grow a portfolio of key accounts, identifying opportunities for upselling and cross-selling Instructure’s suite of products (such as Canvas, MasteryConnect, and Elevate)
- Prospect and qualify new business opportunities
- Conduct presentations and product demonstrations to C-level executives and key stakeholders
- Negotiate and close complex contracts, ensuring alignment with company and customer needs
- Build and maintain strong, long-lasting customer relationships
- Collaborate with marketing, product, and customer success teams to ensure a seamless customer experience
- Provide accurate sales forecasting and manage your pipeline using CRM tools
Required Qualifications & Candidate Blueprint
- Maintain up-to-date knowledge of industry trends, the competitive landscape, and Instructure products
- 5+ years of successful experience in enterprise software sales
- Proven track record of consistently exceeding sales quotas
- Ability to work independently and collaboratively
- Strong analytical and problem-solving skills
- Bachelor’s degree in Business, Marketing, or a related field
Salary & Benefits
Published compensation: USD 90,000 – 125,000 / yearly
- Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
Senior Account Executive
Instructure, Inc. is seeking a Senior Account Executive to drive revenue growth and expand relationships with key clients in the BizGov sector. In this role, you will focus on strategic sales initiatives and play a crucial part in growing Instructure's presence within your assigned territory or market segment.
What you will be doing:
Develop and execute comprehensive sales strategies to achieve and exceed sales quotas
Manage and grow a portfolio of key accounts, identifying opportunities for upselling and cross-selling Instructure’s suite of products (such as Canvas, MasteryConnect, and Elevate)
Prospect and qualify new business opportunities
Conduct presentations and product demonstrations to C-level executives and key stakeholders
Negotiate and close complex contracts, ensuring alignment with company and customer needs
Build and maintain strong, long-lasting customer relationships
Collaborate with marketing, product, and customer success teams to ensure a seamless customer experience
Provide accurate sales forecasting and manage your pipeline using CRM tools
Maintain up-to-date knowledge of industry trends, the competitive landscape, and Instructure products
Represent Instructure at industry events and conferences
What you will need to know/have:
5+ years of successful experience in enterprise software sales
Proven track record of consistently exceeding sales quotas
Experience managing full sales cycles—from prospecting to closing
Excellent communication, presentation, and negotiation skills
Proficiency with CRM software (such as Salesforce) and sales productivity tools
Ability to work independently and collaboratively
Strong analytical and problem-solving skills
Willingness to travel up to 50%
Bachelor’s degree in Business, Marketing, or a related field
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This opening may suit candidates who can demonstrate experience relevant to the employer's published requirements. Its strongest career signal is the scope of the work itself — particularly Develop and execute comprehensive sales strategies to achieve and exceed sales quotas — rather than a generic title alone.
Resume & Application Strategy
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