Strategic Overview
Senior Account Executive - Canvas - K12 at Instructure is defined by the responsibilities and candidate requirements in the employer's listing.
The published role emphasizes work such as Drive new business growth by selling the Instructure suite (Canvas, MasteryConnect, LearnPlatform, and related services) in your territory.
The role is listed for United States with a remote working arrangement, giving candidates the practical context needed to assess fit before applying.
Key information at a glance
About This Role
At Instructure , we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
Instructure is seeking an experienced Senior Account Executive to join our growing K-12 sales team. You’ll play a key role in expanding the reach of our learning solutions—including Canvas, MasteryConnect, and LearnPlatform—across your assigned territory, helping districts modernize and simplify their approach to education.
Key Responsibilities & Objectives
- Drive new business growth by selling the Instructure suite (Canvas, MasteryConnect, LearnPlatform, and related services) in your territory
- Develop targeted sales strategies to build and nurture a robust client pipeline
- Build and maintain relationships with key stakeholders throughout school districts
- Partner closely with Regional Directors and clients in the field to gain referrals and expand market presence
- Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
- A culture rooted in inclusivity, support, and meaningful connection
Required Qualifications & Candidate Blueprint
- Experience with enterprise-level software sales and services
- Understanding of educational pedagogy and the dynamics of selling a learning management system (LMS) preferred
- Demonstrated ability to sell at all levels, including C-suite and executive leadership
- Ability to conduct thorough needs analyses and develop tailored proposals
Salary & Benefits
Published compensation: USD 90,000 – 112,000 / yearly
- Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
Instructure is seeking an experienced Senior Account Executive to join our growing K-12 sales team. You’ll play a key role in expanding the reach of our learning solutions—including Canvas, MasteryConnect, and LearnPlatform—across your assigned territory, helping districts modernize and simplify their approach to education.
What you’ll do
Drive new business growth by selling the Instructure suite (Canvas, MasteryConnect, LearnPlatform, and related services) in your territory
Hunt for new logo business while upselling and cross-selling to existing accounts
Share insights to help prospective clients accurately evaluate solutions and choose what best fits their needs
Prepare and tailor messaging and presentations for prospective clients
Guide prospects through the purchasing process to successful, timely closure
Accurately forecast your quarterly and annual sales performance
Develop targeted sales strategies to build and nurture a robust client pipeline
Build and maintain relationships with key stakeholders throughout school districts
Consistently achieve or exceed sales quotas within established timelines
Partner closely with Regional Directors and clients in the field to gain referrals and expand market presence
Log detailed, accurate account information in Salesforce CRM in a timely manner
What we’re looking for
5+ years of proven sales experience, ideally within EdTech or SaaS solution sales
Experience with enterprise-level software sales and services
Understanding of educational pedagogy and the dynamics of selling a learning management system (LMS) preferred
Demonstrated ability to sell at all levels, including C-suite and executive leadership
Outstanding strategic and consultative sales skills
Ability to conduct thorough needs analyses and develop tailored proposals
Willingness to travel up to 50%
If you are driven by helping educators transform how learning happens, and you thrive in a dynamic, high-growth environment, we want to meet you. Join us in shaping the future of education at Instructure.
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This opening may suit candidates who can demonstrate experience relevant to the employer's published requirements. Its strongest career signal is the scope of the work itself — particularly Drive new business growth by selling the Instructure suite (Canvas, MasteryConnect, LearnPlatform, and related services) in your territory — rather than a generic title alone.
Resume & Application Strategy
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