Strategic Overview
Sr. Event Marketing Manager, Field Programming at Databricks is a marketing opportunity centered on the specialist responsibilities and outcomes described in the employer's listing.
The published role emphasizes work such as Field teams have a simple, repeatable event playbook (pre-, during, and post-event) that is widely adopted, with strong participation in event campaigns and follow-up activities from sales, marketing, and partner teams. Lead flow from events into sales…
The role is listed for United States with the working arrangement published with the role, giving candidates the practical context needed to assess fit before applying.
Key information at a glance
About This Role
MKTQ327R37
As Senior Event Marketing Manager at Databricks, you will report to the Director of Corporate Events and collaborate with global teams. You will lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour. Your focus will be delivering premium field experiences, activating Sales colleagues, refining workflows, and strengthening cross-functional alignment to scale these…
Impact Statement
Key Responsibilities & Objectives
- Field teams have a simple, repeatable event playbook (pre-, during, and post-event) that is widely adopted, with strong participation in event campaigns and follow-up activities from sales, marketing, and partner teams.
- Lead flow from events into sales systems is reliable and timely, with well-structured campaigns, lead routing, and MQL definitions that enable BDR/SDR teams to act quickly and consistently on event leads.
- Incentive structures (such as SPIFFs and recognition programs) are thoughtfully used to drive meaningful field engagement with event motions, without creating unnecessary complexity for sales or operations.
- Cross-functional programs such as executive forums, partner summits, product announcements, and training and certifications are integrated into a unified field event strategy, so that messaging, targeting, and experiences feel connected for customers and internal teams, and internal stakeholders see the program as…
Required Qualifications & Candidate Blueprint
- Proven track record partnering closely with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes.
- Strong program and project management skills, with the ability to coordinate multiple workstreams, agencies, and stakeholders while maintaining clarity on goals, budgets, and timelines.
- Excellent communication and executive presence, with the ability to influence senior leaders, align cross-functional teams, and represent the event strategy and results clearly.
Salary & Benefits
Published compensation: Zone 1: $158,000 – $217,250 USD · Zone 2: $142,200 – $195,600 USD · Zone 3: $134,300 – $184,700 USD · Zone 4: $126,400 – $173,800 USD
- Ability to operate both strategically and tactically: setting the overall field event vision and frameworks while also diving into the details needed to ensure world-class execution.
Salary Benchmark
This role’s published compensation is compared with current employer-disclosed salary ranges for the same role at the Senior level in the same currency.
Benchmark uses active employer job postings in our database and excludes this listing. It is not a third-party salary estimate, and currencies are not converted.
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
MKTQ327R37
As Senior Event Marketing Manager at Databricks, you will report to the Director of Corporate Events and collaborate with global teams. You will lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour. Your focus will be delivering premium field experiences, activating Sales colleagues, refining workflows, and strengthening cross-functional alignment to scale these programs and their business impact.
Impact Statement
Within the first one to two years, success in this role will look like:
- Flagship events such as Data + AI Summit and World Tour are consistently treated as strategic field growth engines, with clear motions that translate event engagement into high-quality opportunities and healthy pipeline for priority and strategic accounts.
- Clear targeting frameworks (including quotas, eligibility to attend, and strategic account selection) are defined with sales leadership, so the right customers, partners, and reps are prioritized for each program.
- Field teams have a simple, repeatable event playbook (pre-, during, and post-event) that is widely adopted, with strong participation in event campaigns and follow-up activities from sales, marketing, and partner teams.
- Attendee and customer experiences across field-focused programs are cohesive and premium from invitation through post-event follow-up, resulting in stronger relationships with strategic accounts, partners, and executive stakeholders.
- Event performance is transparently tracked through agreed-upon dashboards and reports built in partnership with analytics and operations, giving leaders clear visibility into attendance, engagement, and downstream revenue impact to inform future investment decisions.
- Lead flow from events into sales systems is reliable and timely, with well-structured campaigns, lead routing, and MQL definitions that enable BDR/SDR teams to act quickly and consistently on event leads.
- Incentive structures (such as SPIFFs and recognition programs) are thoughtfully used to drive meaningful field engagement with event motions, without creating unnecessary complexity for sales or operations.
- Cross-functional programs such as executive forums, partner summits, product announcements, and training and certifications are integrated into a unified field event strategy, so that messaging, targeting, and experiences feel connected for customers and internal teams, and internal stakeholders see the program as well-run with clear goals, communications, and meeting cadences that reduce friction and allow them to focus on driving outcomes.
What we look for
To achieve the outcomes above, you bring:
- Extensive experience leading complex B2B marketing events or event portfolios end-to-end, including ownership for business impact and not just execution.
- Proven track record partnering closely with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes.
- Strong program and project management skills, with the ability to coordinate multiple workstreams, agencies, and stakeholders while maintaining clarity on goals, budgets, and timelines.
- Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret event performance, and make data-informed recommendations about where to focus and how to improve.
- Excellent communication and executive presence, with the ability to influence senior leaders, align cross-functional teams, and represent the event strategy and results clearly.
- A metrics-driven, test-and-learn mindset, continually looking for ways to improve attendee experience, field engagement, and event ROI through experimentation and refinement.
- Ability to operate both strategically and tactically: setting the overall field event vision and frameworks while also diving into the details needed to ensure world-class execution.
Pay Range Transparency
Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.
About Databricks
Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.
Benefits
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here.
Our Commitment to Diversity and Inclusion
At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.
Compliance
If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This marketing opening is a useful opportunity for candidates whose experience matches the role-specific capabilities named in the listing. Its strongest career signal is the scope of the work itself — particularly Field teams have a simple, repeatable event playbook (pre-, during, and post-event) that is widely adopted, with strong participation in event campaigns and follow-up activities from sales, marketing, and partner teams. — rather than a generic title alone.
Resume & Application Strategy
For the application, mirror the employer's language where it truthfully matches your background: foreground the role-specific capabilities named in the listing, quantify outcomes from comparable work, and place the most relevant experience near the top of the resume. If the listing specifies tools, platforms, leadership scope, or domain experience, use those exact terms in context instead of presenting an unrelated keyword list.
We organize source-provided information into this independent job-seeker overview. Compensation is shown only when the source provides it; the official listing remains the authority for current requirements and application instructions.