Strategic Overview
AEO and GEO Marketing Manager at Stripe is a marketing opportunity centered on the specialist responsibilities and outcomes described in the employer's listing.
The published role emphasizes work such as Lead the growth and user acquisition strategy for the Answer Engine Optimization channel Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users.
The role is listed for in the United States with remote working arrangement, giving candidates the practical context needed to assess fit before applying.
Key information at a glance
About This Role
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
Key Responsibilities & Objectives
- Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
- Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
- Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
- Deliver regular reports and updates on channel performance to track progress and identify new opportunities
Required Qualifications & Candidate Blueprint
- 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
- Proven technical experience making websites SEO and AEO-friendly
- Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions
Salary & Benefits
The available source data does not publish a numerical salary range for this opening. We do not estimate or substitute third-party figures.
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
- In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channels
- Our team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies
What you’ll do
Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels.
This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe.
Responsibilities
- Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
- Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
- Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
- Deliver regular reports and updates on channel performance to track progress and identify new opportunities
- Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
- Proven technical experience making websites SEO and AEO-friendly
- Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions
- Experience applying user intent analysis to prioritize actions that deliver measurable outcomes
- Proven ability to take initiative, independently problem-solve, and drive tasks to completion
- Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams
Preferred qualifications
- Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)
- Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies
- Experience working within the fintech, payments, billing, accounting, or startup industries
- Experience writing SQL queries to extract and gather data independently
- Bachelor's degree or 4 years of additional relevant professional experience
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This marketing opening is a useful opportunity for candidates whose experience matches the role-specific capabilities named in the listing. Its strongest career signal is the scope of the work itself — particularly Lead the growth and user acquisition strategy for the Answer Engine Optimization channel — rather than a generic title alone.
Resume & Application Strategy
For the application, mirror the employer's language where it truthfully matches your background: foreground the role-specific capabilities named in the listing, quantify outcomes from comparable work, and place the most relevant experience near the top of the resume. If the listing specifies tools, platforms, leadership scope, or domain experience, use those exact terms in context instead of presenting an unrelated keyword list.
We organize source-provided information into this independent job-seeker overview. Compensation is shown only when the source provides it; the official listing remains the authority for current requirements and application instructions.