Strategic Overview
Head of Media at Mercury is defined by the responsibilities and candidate requirements in the employer's listing.
The published role emphasizes work such as Own Mercury's media investment strategy — build and execute the plan for a budget doubling year over year, deciding where, when, and how we invest across channels to deliver near-term results while building an approach that scales with the spend.
The role is listed for Canada, United States with a remote working arrangement, giving candidates the practical context needed to assess fit before applying.
Key information at a glance
About This Role
Mercury is one of the fastest growing companies in fintech, and one of the few that wants to be a premium consumer-facing brand. We’re seeking the right person to shape and deliver our brand team’s investment strategy and media approach—with huge financial and career upside as the company continues to grow.
In this role, you will report to our Head of Brand and be responsible for amplifying our launches and company narrative across paid channels, with oversight on agency relationships, key partners, and measurement. This is an opportunity to build a unique and differentiated approach for a brand that’s unafraid to think differently and challenge competitors.
*Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.
Key Responsibilities & Objectives
- Own Mercury's media investment strategy — build and execute the plan for a budget doubling year over year, deciding where, when, and how we invest across channels to deliver near-term results while building an approach that scales with the spend.
- Differentiate how Mercury shows up in market — develop a media and distribution approach that stands apart from the standard playbook and lets us outmaneuver competitors who outspend us, through unconventional channels, formats, partnerships, and creative use of the media we buy.
- Lead our agency and media partners — set the agenda, hold a high bar on their work, and source, evaluate, and onboard new partners as our needs evolve.
- Build the measurement system — establish a rigorous framework for attribution, incrementality, and optimization that can support spend at the magnitude we aspire to, and leverage learnings to drive our investment decisions.
- Think in systems — you see media as one part of a larger marketing engine and design programs that make everything else Mercury does travel further and more efficiently.
Required Qualifications & Candidate Blueprint
- Have deep media expertise — 15+ years building and running a media investment strategy on a fast-growing budget, with a proven track record delivering and measuring short-term wins while putting systems in place that last.
- Have a track record of agency management — you've managed agencies and vendors and you know how to assess their work and hold them accountable
Salary & Benefits
Published compensation: USD 210,200 – 292,000 / yearly
- The total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits.
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
Mercury is one of the fastest growing companies in fintech, and one of the few that wants to be a premium consumer-facing brand. We’re seeking the right person to shape and deliver our brand team’s investment strategy and media approach—with huge financial and career upside as the company continues to grow.
In this role, you will report to our Head of Brand and be responsible for amplifying our launches and company narrative across paid channels, with oversight on agency relationships, key partners, and measurement. This is an opportunity to build a unique and differentiated approach for a brand that’s unafraid to think differently and challenge competitors.
*Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.
Here are some things you’ll do on the job:
- Own Mercury's media investment strategy — build and execute the plan for a budget doubling year over year, deciding where, when, and how we invest across channels to deliver near-term results while building an approach that scales with the spend.
- Differentiate how Mercury shows up in market — develop a media and distribution approach that stands apart from the standard playbook and lets us outmaneuver competitors who outspend us, through unconventional channels, formats, partnerships, and creative use of the media we buy.
- Lead our agency and media partners — set the agenda, hold a high bar on their work, and source, evaluate, and onboard new partners as our needs evolve.
- Build the measurement system — establish a rigorous framework for attribution, incrementality, and optimization that can support spend at the magnitude we aspire to, and leverage learnings to drive our investment decisions.
- Connect media to the broader marketing ecosystem — integrate paid media with brand, performance, community, content, lifecycle, and product marketing so that media amplifies what the rest of the team creates rather than running in parallel to it.
You should:
- Have deep media expertise — 15+ years building and running a media investment strategy on a fast-growing budget, with a proven track record delivering and measuring short-term wins while putting systems in place that last.
- Be a market leader, not a best-practices follower — you find the unique, high-impact approach others haven't thought of, and you have examples of media work that was recognized as differentiated
- Think in systems — you see media as one part of a larger marketing engine and design programs that make everything else Mercury does travel further and more efficiently.
- Be rigorous about measurement — you're fluent in attribution, incrementality testing, and media mix modeling, and you can turn that analysis into confident decisions and a clear story for leadership.
- Have a track record of agency management — you've managed agencies and vendors and you know how to assess their work and hold them accountable
Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
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Total Rewards
The total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits.
Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.
Our target new hire base salary ranges for this role are the following:
US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area:
$233,600—$292,000 USD
US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area:
$210,200—$262,800 USD
Canadian employees (any location):
$220,700—$275,900 CAD
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This opening may suit candidates who can demonstrate experience relevant to the employer's published requirements. Its strongest career signal is the scope of the work itself — particularly Own Mercury's media investment strategy — build and execute the plan for a budget doubling year over year, deciding where, when, and how we invest across channels to deliver near-term results while building an approach that scales with the spend. — rather than a generic title alone.
Resume & Application Strategy
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