Strategic Overview
Senior Developer Advocate at GitLab is a dev opportunity centered on the specialist responsibilities and outcomes described in the employer's listing.
The published role emphasizes work such as Deeply understand GitLab's platform, especially our AI agent capabilities, and continuously find productive, real-world use cases worth showing. Create product content, including videos, blog posts, presentations, and social clips that show key use cases for…
The role is listed for Canada / United States with remote working arrangement, giving candidates the practical context needed to assess fit before applying.
Key information at a glance
About This Role
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge…
* Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
Key Responsibilities & Objectives
- Deeply understand GitLab's platform, especially our AI agent capabilities, and continuously find productive, real-world use cases worth showing.
- Create product content, including videos, blog posts, presentations, and social clips that show key use cases for GitLab in the user interface and terminal.
- Produce video content end to end: script, record, and edit product walkthroughs and demos, and collaborate with GitLab's video team on longer or higher-production pieces.
- Deliver product demos and participate in analyst briefings.
Required Qualifications & Candidate Blueprint
- Hands-on technical experience. You understand how software gets built, with a focus on everything that happens after code is written, and can talk about it credibly with engineers.
- Understanding of artificial intelligence and its use in software development, from coding all the way to production. You have built and operated agentic systems and infrastructure.
- The ability to explain technical products clearly. You can demo a product, record a walkthrough, or speak at a conference without it feeling forced.
Salary & Benefits
Published compensation: $115,200 – $194,400 USD
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Equity Compensation & Employee Stock Purchase Plan
- Parental Leave
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
An overview of this role
As a Senior Developer Advocate at GitLab, you'll help technical audiences understand and use our intelligent orchestration platform where teams and their AI agents ship secure software faster. You'll go deep on the product, especially GitLab Duo Agent Platform and our newer capabilities, and continuously discover real-world workflows that teams care about. You'll turn that hands-on knowledge into demos, blog posts, videos, and presentations, and bring what you learn from customers and the developer community back to GitLab.
This role focuses on showing the product in action and building relationships with customers and the community. You'll help cover events and work across U.S. and Canadian time zones.
What you'll do
- Deeply understand GitLab's platform, especially our AI agent capabilities, and continuously find productive, real-world use cases worth showing.
- Create product content, including videos, blog posts, presentations, and social clips that show key use cases for GitLab in the user interface and terminal.
- Produce video content end to end: script, record, and edit product walkthroughs and demos, and collaborate with GitLab's video team on longer or higher-production pieces.
- Deliver product demos and participate in analyst briefings.
- Engage with customers through webinars, customer meetings, and other conversations.
- Participate in the developer community by engaging on the GitLab forum and Discord, following the conversations happening on social platforms, in newsletters, and at events, and making sure GitLab has a voice in the ones that matter.
- Answer technical questions that come through the sales team, and partner with support, sales, and product on developer-facing educational content.
- Use hands-on product experience to share feedback with product teams and test new features.
- Contribute to technical research and analysis of the developer tools landscape.
- Travel requirement up to 20% for events and customer meetings.
What you'll bring
- Hands-on technical experience. You understand how software gets built, with a focus on everything that happens after code is written, and can talk about it credibly with engineers.
- Understanding of artificial intelligence and its use in software development, from coding all the way to production. You have built and operated agentic systems and infrastructure.
- The ability to explain technical products clearly. You can demo a product, record a walkthrough, or speak at a conference without it feeling forced.
- Fluency in developer social platforms. You know what's interesting to the people we're trying to reach and can participate in the conversation with credibility.
- Curiosity and self-direction. You're already finding the next thing worth talking about, following the right people, and noticing opportunities.
- Experience engaging with customers, developers, or technical communities.
- Ability to work independently and collaborate across sales, engineering, product, and other teams.
About the team
The Developer Advocacy team creates content that shows GitLab in use, engages with customers and the developer community, and brings hands-on product feedback to GitLab teams. The team also contributes technical research and analysis, while partnering with other groups to share its findings.
The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
How GitLab Supports Full-Time Employees
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This dev opening is a useful opportunity for candidates whose experience matches the role-specific capabilities named in the listing. Its strongest career signal is the scope of the work itself — particularly Deeply understand GitLab's platform, especially our AI agent capabilities, and continuously find productive, real-world use cases worth showing. — rather than a generic title alone.
Resume & Application Strategy
For the application, mirror the employer's language where it truthfully matches your background: foreground the role-specific capabilities named in the listing, quantify outcomes from comparable work, and place the most relevant experience near the top of the resume. If the listing specifies tools, platforms, leadership scope, or domain experience, use those exact terms in context instead of presenting an unrelated keyword list.
We organize source-provided information into this independent job-seeker overview. Compensation is shown only when the source provides it; the official listing remains the authority for current requirements and application instructions.