Strategic Overview
Senior Product Manager, Workflows at Customer.io is defined by the responsibilities and candidate requirements in the employer's listing.
The published role emphasizes work such as Identify and validate customer problems through user research, usage analytics, partner insights, and AI-powered discovery tools.
The role is listed for LATAM, Canada, United States with a remote working arrangement, giving candidates the practical context needed to assess fit before applying.
Key information at a glance
About This Role
Over 9,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day.
Customer.io powers automated communication that people actually want to receive.
We help teams send smarter, more relevant messages using real-time behavioral data.
Key Responsibilities & Objectives
- Identify and validate customer problems through user research, usage analytics, partner insights, and AI-powered discovery tools.
- Rapidly prototype and run focused experiments to test hypotheses and de-risk new ideas early in development.
- Lead cross-functional planning by aligning Engineering, Design, and business stakeholders around clear product goals and trade-offs.
- Drive feature strategy and influence roadmaps by proposing initiatives rooted in customer impact and market opportunity.
- Break down complex projects into incremental, testable releases, using component reuse and system thinking to accelerate delivery.
- Define product success metrics upfront and track adoption, engagement, and retention to inform iterative improvement.
- Take on Technology Lead responsibilities for specific initiatives when needed, including data analysis, prototyping, coordinating engineering work, and managing delivery risks.
- Look at product metrics after launch and work with GTM stakeholders to ensure your launches are successful and create the product and business outcomes we want.
Required Qualifications & Candidate Blueprint
- 7+ years of product management experience, ideally including time in B2B SaaS or platforms that leverage behavioral data for automation or messaging.
- Strong analytical skills, comfort with metrics dashboards, and experience using data to shape direction and evaluate impact.
- Proven ability to lead feature development independently, reduce scope, and deliver successful outcomes with tight teams.
- High product intuition balanced with humility and experimentation. You're comfortable being wrong and eager to learn quickly.
- Exceptional written communication and decision-framing abilities, especially in remote and async-first environments.
- Experience using or developing AI-powered tooling in your product workflow.
- Technical background with demonstrated ability to build basic web applications, write scripts, and work with engineering teams on topics such as data models, APIs, and performance requirements.
- Track record of serving as a point of contact or DRI for engineering initiatives, with the ability to choose objectives and navigate trade-offs.
- Experience with products that involve complex workflows or automations is a plus.
Salary & Benefits
Published compensation: USD 170,000 – 240,000 / yearly
- We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family .
Salary Benchmark
This role’s published compensation is compared with active employer-disclosed ranges for the same role at the Senior level, in the same currency and pay period.
Benchmark uses active employer job postings in our database, excludes this listing, and matches the currency and pay period. It is not a third-party salary estimate; currencies are not converted.
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
About Customer.io
Over 9,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.
About the role
Hi, my name is Megan Berry, Senior Director of Product at Customer.io, and I'm looking for a Senior Product Manager to help us turn customer signals into products people actually want.
Our team is six product managers who partner closely with Design and Engineering to launch first-class products that drive customer and business outcomes. You need to be able to synthesize customer research, market research, analytics and your own taste into a customer-first roadmap and set of releases. You will work with a cross-functional team with a high level of autonomy to validate ideas early and help the team ship excellent work. This role focuses on Workflows.
What we value
- Surfacing customer problems based on qualitative and quantitative data.
- Driving alignment through effective communication.
- Performing market research and presenting findings.
- Using AI to accelerate discovery.
- Helping our teams ship sooner.
What you’ll do
- Identify and validate customer problems through user research, usage analytics, partner insights, and AI-powered discovery tools.
- Rapidly prototype and run focused experiments to test hypotheses and de-risk new ideas early in development.
- Lead cross-functional planning by aligning Engineering, Design, and business stakeholders around clear product goals and trade-offs.
- Drive feature strategy and influence roadmaps by proposing initiatives rooted in customer impact and market opportunity.
- Break down complex projects into incremental, testable releases, using component reuse and system thinking to accelerate delivery.
- Define product success metrics upfront and track adoption, engagement, and retention to inform iterative improvement.
- Take on Technology Lead responsibilities for specific initiatives when needed, including data analysis, prototyping, coordinating engineering work, and managing delivery risks.
- Look at product metrics after launch and work with GTM stakeholders to ensure your launches are successful and create the product and business outcomes we want.
What we're looking for
- 7+ years of product management experience, ideally including time in B2B SaaS or platforms that leverage behavioral data for automation or messaging.
- Strong analytical skills, comfort with metrics dashboards, and experience using data to shape direction and evaluate impact.
- Proven ability to lead feature development independently, reduce scope, and deliver successful outcomes with tight teams.
- High product intuition balanced with humility and experimentation. You're comfortable being wrong and eager to learn quickly.
- Exceptional written communication and decision-framing abilities, especially in remote and async-first environments.
- Experience using or developing AI-powered tooling in your product workflow.
- Technical background with demonstrated ability to build basic web applications, write scripts, and work with engineering teams on topics such as data models, APIs, and performance requirements.
- Track record of serving as a point of contact or DRI for engineering initiatives, with the ability to choose objectives and navigate trade-offs.
- Experience with products that involve complex workflows or automations is a plus.
Compensation & Benefits
We believe in transparency. Starting salary for this role is $170k–$200k USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.
Zone 1: $204k–$240k USD
Zone 2: $187k–$220k USD
Zone 3: $170k–$200k USD
We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.
See full benefits here →
Our Process
No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.
- 30-minute video call with a Recruiter
- 30-minute video call with the Hiring Manager
- 60-minute Engineering working session (Product case, Part 1)
- 60-minute Product case presentation with the Product team and Hiring Manager (Part 2)
All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.
Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.
Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.
Join us!
Check out our careers page for more information about why you should come work with us! We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you’re excited by what you read — apply now.
Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This opening may suit candidates who can demonstrate experience relevant to the employer's published requirements. Its strongest career signal is the scope of the work itself — particularly Identify and validate customer problems through user research, usage analytics, partner insights, and AI-powered discovery tools. — rather than a generic title alone.
Resume & Application Strategy
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