Strategic Overview
Sr. Director of Growth, Product at HighLevel is a leadership opportunity centered on the specialist responsibilities and outcomes described in the employer's listing.
The published role emphasizes work such as Strategic Leadership : Define and execute a holistic product growth strategy aligned with company objectives, focusing on user activation, retention, and expansion Cross-Functional Collaboration : Partner effectively with Marketing, Customer Support, Product….
The role is listed for United States with remote working arrangement, giving candidates the practical context needed to assess fit before applying. Relevant signals in the listing include Product Management, Product.
Key information at a glance
About This Role
About us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure…
EEO Statement
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be…
Key Responsibilities & Objectives
- Strategic Leadership : Define and execute a holistic product growth strategy aligned with company objectives, focusing on user activation, retention, and expansion
- Cross-Functional Collaboration : Partner effectively with Marketing, Customer Support, Product Marketing, Engineering, and Data Science to identify growth opportunities and deliver high-impact initiatives
- Growth Mechanics Expertise : Design and deploy growth loops, reward systems, and game mechanics that create engagement, habit formation, and referral behaviors within the product ecosystem
- Team Leadership : Lead and mentor a team of Product Managers and Growth Analysts, fostering a culture of experimentation, collaboration, and impact
Required Qualifications & Candidate Blueprint
- SaaS B2B2C Growth : Leverage deep experience in SaaS B2B2C models to drive scalable product adoption across both business and end-user layers
- 10+ years of experience in Product Management, Growth, or Product-Led Growth roles within high-growth SaaS environments
- Proven track record designing and optimizing growth loops, reward systems, and game mechanics that improve engagement and retention
Salary & Benefits
The available source data does not publish a numerical salary range for this opening. We do not estimate or substitute third-party figures.
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
Role Overview
The Sr. Director of Growth will lead the cross-functional growth organization within the Product team, focusing on optimising user acquisition, activation, retention, and monetisation. This leader will own the strategy and execution of growth initiatives that directly impact key company metrics such as trial-to-paid conversion, customer engagement, and churn reduction. You’ll work closely with Product, Marketing, Customer Success, and Product Marketing teams to identify high-leverage opportunities across the customer lifecycle, design scalable reward systems, and implement product experiences that drive sustained growth and user delight.
Key Responsibilities
- Strategic Leadership: Define and execute a holistic product growth strategy aligned with company objectives, focusing on user activation, retention, and expansion
- Cross-Functional Collaboration: Partner effectively with Marketing, Customer Support, Product Marketing, Engineering, and Data Science to identify growth opportunities and deliver high-impact initiatives
- Growth Mechanics Expertise:Design and deploy growth loops, reward systems, and game mechanics that create engagement, habit formation, and referral behaviors within the product ecosystem
- Data-Driven Optimization: Identify and track the key upstream actions that influence core downstream business outcomes such as trial-to-paid conversion, customer lifetime value, and churn
- Team Leadership: Lead and mentor a team of Product Managers and Growth Analysts, fostering a culture of experimentation, collaboration, and impact
- Experimentation & Testing: Build a culture of rigorous A/B testing and rapid iteration across onboarding flows, pricing experiments, and product engagement funnels
- SaaS B2B2C Growth: Leverage deep experience in SaaS B2B2C models to drive scalable product adoption across both business and end-user layers
- Insights & Reporting: Collaborate with analytics and finance teams to translate growth performance data into actionable insights and executive-level reporting
10+ years of experience in Product Management, Growth, or Product-Led Growth roles within high-growth SaaS environments
5+ years in a senior leadership role managing Product Managers or cross-functional growth teams
Proven track record designing and optimizing growth loops, reward systems, and game mechanics that improve engagement and retention
Deep experience with SaaS B2B2C business models and the unique challenges of scaling multi-tenant customer networks
Expert at identifying high-value upstream actions that predict and influence downstream metrics such as activation, conversion, and churn
Strong analytical and experimental mindset - comfortable with hypothesis-driven testing, cohort analysis, and data-informed decision-making
Excellent communication, influence, and stakeholder management skills across technical and non-technical teams
Bachelor’s degree in Business, Engineering, Economics, or related field; MBA or advanced degree preferred
EEO Statement
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
We encourage you to review our Privacy Policy before submitting your application
The salary range for this position is $270000 - $355000 annually. (Bonus Pay included)
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Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This leadership opening is a useful opportunity for candidates whose experience matches Product Management, Product. Its strongest career signal is the scope of the work itself — particularly Strategic Leadership : Define and execute a holistic product growth strategy aligned with company objectives, focusing on user activation, retention, and expansion — rather than a generic title alone.
Resume & Application Strategy
For the application, mirror the employer's language where it truthfully matches your background: foreground Product Management, Product, quantify outcomes from comparable work, and place the most relevant experience near the top of the resume. If the listing specifies tools, platforms, leadership scope, or domain experience, use those exact terms in context instead of presenting an unrelated keyword list.
We organize source-provided information into this independent job-seeker overview. Compensation is shown only when the source provides it; the official listing remains the authority for current requirements and application instructions.