Strategic Overview
Digital Marketing Manager at HighLevel is a marketing opportunity centered on the specialist responsibilities and outcomes described in the employer's listing.
The published role emphasizes work such as Own the execution plan and optimization of integrated multi-channel marketing campaigns aligned with business and marketing objectives. Partner with marketing leadership to plan and implement campaign strategies and execution plans.
The role is listed for Dallas with hybrid working arrangement, giving candidates the practical context needed to assess fit before applying. Relevant signals in the listing include Customer Marketing.
Key information at a glance
About This Role
About us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure…
Who You Are
You are an experienced digital marketer with a strong foundation in campaign execution, digital marketing operations, and performance optimization. You enjoy translating marketing strategies into well-executed campaigns that drive customer acquisition, engagement, and retention.
Key Responsibilities & Objectives
- Own the execution plan and optimization of integrated multi-channel marketing campaigns aligned with business and marketing objectives.
- Partner with marketing leadership to plan and implement campaign strategies and execution plans.
- Support campaign planning by contributing ideas, customer insights, and performance recommendations.
- Own campaign performance across key marketing KPIs, including ROAS, CAC, CPA, CTR, conversion rates, and engagement.
Required Qualifications & Candidate Blueprint
- 8+ years of progressive experience in digital marketing, growth marketing, demand generation, lifecycle marketing, or a related discipline.
- Demonstrated experience leading and executing complex, multi-channel marketing initiatives that drive measurable business outcomes.
- Proven track record of improving campaign performance, customer acquisition, engagement, and retention through data-driven optimization.
Salary & Benefits
The available source data does not publish a numerical salary range for this opening. We do not estimate or substitute third-party figures.
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
Who You Are
You are an experienced digital marketer with a strong foundation in campaign execution, digital marketing operations, and performance optimization. You enjoy translating marketing strategies into well-executed campaigns that drive customer acquisition, engagement, and retention.
You are highly organized, data-driven, and comfortable managing multiple initiatives simultaneously. You work collaboratively across Marketing, Product, Creative, Revenue, and Operations teams to execute marketing programs, continuously improve campaign performance, and deliver measurable business results.
You bring strong expertise across digital campaigns, marketing workflows, analytics, SEO, lifecycle marketing, and performance optimization. You are equally comfortable working at the strategic level and getting into the details when needed to ensure high-quality execution.
What You’ll Be Doing
Digital Marketing Strategy & Campaign Ownership
- Own the execution plan and optimization of integrated multi-channel marketing campaigns aligned with business and marketing objectives.
- Partner with marketing leadership to plan and implement campaign strategies and execution plans.
- Support campaign planning by contributing ideas, customer insights, and performance recommendations.
- Assist in defining campaign objectives, audience targeting, messaging, and execution timelines.
Performance Marketing & Analytics
- Own campaign performance across key marketing KPIs, including ROAS, CAC, CPA, CTR, conversion rates, and engagement.
- Analyze campaign results and identify opportunities to improve performance.
- Partner with Data and Analytics teams to develop reporting and performance dashboards.
- Present campaign insights and recommendations to marketing leadership.
Marketing Workflow & Operational Excellence
- Support the development and continuous improvement of marketing workflows.
- Identify process improvements that increase campaign efficiency and execution quality.
- Partner with Marketing Operations to improve campaign execution and reporting processes.
Cross-Functional Partnership
- Collaborate with Product Marketing, Creative, Revenue, Customer Success, Marketing Operations, and Analytics teams to execute integrated marketing initiatives.
- Lead coordination of cross-functional activities to ensure campaigns are delivered on time and aligned with business priorities.
- Establish a system and cadence to communicate campaign status, dependencies, and results to key stakeholders.
SEO & Organic Growth
- Execute SEO initiatives, including keyword research, on-page optimization, technical SEO improvements, and performance monitoring.
- Partner with Content and Web teams to improve organic search visibility.
Customer & Lifecycle Marketing
- Support lifecycle marketing initiatives that improve customer engagement, onboarding, adoption, and retention.
- Use customer insights and behavioral data to optimize marketing campaigns and customer communications.
Innovation & Continuous Improvement
- Stay current on emerging marketing trends, technologies, and AI capabilities.
- Recommend new ideas and optimization opportunities that improve campaign performance and customer experience.
- Share learnings and best practices within the Marketing team.
What You’ll Bring
Experience
- 8+ years of progressive experience in digital marketing, growth marketing, demand generation, lifecycle marketing, or a related discipline.
- Demonstrated experience leading and executing complex, multi-channel marketing initiatives that drive measurable business outcomes.
- Proven track record of improving campaign performance, customer acquisition, engagement, and retention through data-driven optimization.
- Strong experience with performance marketing, campaign analytics, marketing automation, CRM platforms, and customer journey optimization.
- Experience developing and executing SEO initiatives, including keyword research, on-page optimization, technical SEO, and organic performance reporting.
- Demonstrated ability to manage cross-functional marketing initiatives by partnering effectively with Marketing, Product, Revenue, Creative, Operations, and Analytics teams.
- Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable marketing recommendations.
- Experience working in a high-growth, fast-paced SaaS or technology environment is preferred.
- Proficiency with digital analytics platforms (e.g., Google Analytics/GA4), marketing automation tools, CRM systems, and project management platforms.
- Solid understanding of attribution models, funnel performance, conversion optimization, customer segmentation, and campaign measurement.
- Strong communication, stakeholder management, and presentation skills, with the ability to influence decisions through data, insights, and well-supported recommendations.
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
EEO Statement:
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Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This marketing opening is a useful opportunity for candidates whose experience matches Customer Marketing. Its strongest career signal is the scope of the work itself — particularly Own the execution plan and optimization of integrated multi-channel marketing campaigns aligned with business and marketing objectives. — rather than a generic title alone.
Resume & Application Strategy
For the application, mirror the employer's language where it truthfully matches your background: foreground Customer Marketing, quantify outcomes from comparable work, and place the most relevant experience near the top of the resume. If the listing specifies tools, platforms, leadership scope, or domain experience, use those exact terms in context instead of presenting an unrelated keyword list.
We organize source-provided information into this independent job-seeker overview. Compensation is shown only when the source provides it; the official listing remains the authority for current requirements and application instructions.