Strategic Overview
Growth Marketing Manager, Paid Social at Thumbtack is defined by the responsibilities and candidate requirements in the employer's listing.
The published role emphasizes work such as Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue.
The role is listed for United States with a remote working arrangement, giving candidates the practical context needed to assess fit before applying.
Key information at a glance
About This Role
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience.
Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements.
We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses.
Key Responsibilities & Objectives
- Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue
- Identify and execute opportunities for channel expansion and unlocking new Social platforms to drive the next frontier of core customer growth
- Drive our end-to-end emergent Pro (B2B) strategy and execution across Social channels
- Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
- Build and implement Paid Social testing roadmaps with cross-functional partners, driving a continuous test-and-learn approach across audiences, creative, and platforms
- Own tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results
- Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack's brand narrative
Required Qualifications & Candidate Blueprint
- Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred
- 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
- Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
- Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
- Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
Salary & Benefits
Published compensation: USD 104,600 – 159,500 / yearly
Salary Benchmark
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Benchmark uses active employer job postings in our database, excludes this listing, and matches the currency and pay period. It is not a third-party salary estimate; currencies are not converted.
Full Job Description
The following is the complete job description supplied by the source. We sanitize unsafe markup and remove external links, but do not shorten or rewrite the employer's source content.
Thumbtack helps millions of people confidently care for their homes.
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
About the Growth Marketing Team
We're a data-driven, highly collaborative team focused on driving sustainable customer growth across paid marketing channels. We combine performance rigor with creative experimentation to unlock meaningful contribution and deliver against Thumbtack's mission of helping homeowners and home professionals accomplish more.
About the role
We're looking for a strategic, hands-on Growth Marketing Manager to drive core business performance and scale Thumbtack's rapidly growing Paid Social program across channels like Meta, YouTube, TikTok, Pinterest, and Reddit.
You're a builder at heart: someone who owns their numbers, pushes ideas outside the current playbook, and has taken a channel or audience from 0 to 1 and made it stick, while collaborating with Creative, Analytics, Martech, and driving performance forward with AI and automation. If you love uncovering the next lever before anyone else sees it, this role is built for you.
What you’ll do
Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue
Identify and execute opportunities for channel expansion and unlocking new Social platforms to drive the next frontier of core customer growth
Drive our end-to-end emergent Pro (B2B) strategy and execution across Social channels
Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
Build and implement Paid Social testing roadmaps with cross-functional partners, driving a continuous test-and-learn approach across audiences, creative, and platforms
Own tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results
Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack's brand narrative
In order to be successful, you must bring
Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred
6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
Confident communicator with proven experience collaborating with multiple cross-functional partners
Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results
Expected salary ranges
For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected total cash compensation (base salary + variable pay, if applicable)rangefor the role is currently $123,300 - $159,500.
For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected total cash compensation (base salary + variable pay, if applicable)rangefor the role is currently $111,400 - $144,100.
For candidates living in all other US locations, the expected total cash compensation (base salary + variable pay, if applicable)rangefor the role is currently $104,600 - $135,300.
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.
For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy.
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Editor’s Market Perspective (Our Custom Analysis)
Why This Position Matters
This opening may suit candidates who can demonstrate experience relevant to the employer's published requirements. Its strongest career signal is the scope of the work itself — particularly Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue — rather than a generic title alone.
Resume & Application Strategy
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